In-house exhibition under a lucky star: Hardeweg sets the stage for Setra buses
For many people, holidays are the most beautiful time of the year, and they are an excellent way to discover new destinations and collect a wide range of impressions. Relaxed, comfortable and environmentally conscious, one can travel by bus - especially when it is as modern as the models presented at the Setra Show: From 10 to 11 November, the bus brand of Daimler AG presented its latest vehicles in Neu-Ulm.
The brand values of the traditional bus manufacturer - perfection, aesthetics and passion - were also the leitmotif for the concept of the in-house exhibition, which was in the hands of Hardeweg Exhibition Design. From the two bus stops at the gates of the hall to the design of the walkways, from the information counter to the seating group in the demonstration area, it was important to reflect the client's high-quality standards. Using scribbles and 3D renderings, possibilities were examined, concepts developed and finally designs created which optimally fulfilled Setra's ideas.
The two bus stops were manufactured in a practical, yet aesthetically pleasing material mix of dark aluminium and light larch wood - the short waiting time for the test drives was well tolerated in this environment. In the interior, too, colours and shapes combined to create a harmonious overall impression. Cleverly applied structural accents directed the visitors' eyes and steps to the actual stars of the show: the Low Entry Bus S 415 LE business, an S 516 HD of the ComfortClass, a TopClass of the type S 516 HDH and the new double-decker bus S 531 DT. More than 1,600 guests from 18 countries were enthusiastic about the innovative models, so that in the end everyone involved felt: "You have reached your destination".
We at Hardeweg are proud that we were able to contribute to these international encounters and the fascination they triggered - our team wishes the Setra buses a safe journey at all times.
Client: Setra, bus brand of Daimler AG
Location: Neu-Ulm, Germany
Project: approx. 2.400 sqm