Zum 8. Mal in Pole Position:
Hardeweg konzipierte Messestände für die COLERTechnika 2018
"More than just parts" was the slogan of the COLERtechnika 2018 in Münster: At the trade fair for the automotive industry in October approx. 100 international exhibitors presented their innovations around the car on approx. 14,000 sqm. Accordingly, the Hardeweg team, which was responsible for the trade fair concept and the construction of the three Coler stands, had a lot to do. Both the approximately 350 m² stand of the parent company, the Alliance Automotive Group, as well as the presentation of the Coler original parts (almost 144 m²) and the personnel stand (approx. 28 m²) were the responsibility of a project manager.
The exciting challenge was to spatially delimit the individual areas from each other, but nevertheless to conceive a common appearance, which conveys the close connection of the three stands. This was achieved with a clear, consistent design language and the uniform use of corporate identity elements. Bright colours and discreet furnishings conveyed a fresh, modern overall impression and at the same time drew attention to the essentials: the range on offer at each stand. Especially the original parts stand profited from this very tidy appearance. COLER's full range includes parts for over 46 million passenger cars in Germany, the latest of which were showcased at the fair.
The consistently positive feedback from both the COLER employees and the trade fair visitors showed that our company was once again able to convince with an appearance that will be remembered positively. Since 2011, the COLER team has relied on Hardeweg as its booth builder - there is no better way to confirm the quality of our work.
We are looking forward to the next joint project! https://www.colertechnika.de/besucherinfos/
Client: Coler GmbH & Co. KG, Part of the global player Alliance Automotive Group (Europe's second largest auto parts retailer)
Event: COLERtechnika https://www.colertechnika.de/
Location: Münster, Germany
Project: Total area approx. 522 m²